Marketing Marketing Management General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Degree Statistics

This program is offered at 966 institutions across the United States, with a total of 151697 degrees awarded annually.

Certificates Below Bachelor's

2,014

certificates awarded

Associate Degrees

1,667

degrees awarded

Bachelor's Degrees

43,536

degrees awarded

Post-Baccalaureate Certificates

472

certificates awarded

Master's Degrees

2,226

degrees awarded

Doctoral Degrees

102

degrees awarded

Other Awards

101,680

awards given

Top Schools for Marketing Marketing Management General

These institutions offer the most degrees in this program, ranked by total annual completions.

Rank	Institution	Degrees
1	The University of Alabama Tuscaloosa, AL	2,028
2	Florida State University Tallahassee, FL	1,947
3	Southern New Hampshire University Manchester, NH	1,824
4	University of Cincinnati-Main Campus Cincinnati, OH	1,698
5	Florida International University Miami, FL	1,689
6	Western Governors University Salt Lake City, UT	1,584
7	Ensign College Salt Lake City, UT	1,436
8	Ohio State University-Main Campus Columbus, OH	1,434
9	Texas Tech University Lubbock, TX	1,309
10	University of South Florida Tampa, FL	1,263
11	Arizona State University Campus Immersion Tempe, AZ	1,227
12	University of Kentucky Lexington, KY	1,221
13	University of Georgia Athens, GA	1,194
14	Clemson University Clemson, SC	1,179
15	University of Arkansas Fayetteville, AR	1,104
16	University of South Carolina-Columbia Columbia, SC	1,101
17	Pennsylvania State University-Main Campus University Park, PA	1,083
18	University of Houston Houston, TX	1,059
19	University of Iowa Iowa City, IA	1,041
20	University of Oklahoma-Norman Campus Norman, OK	1,041
21	Oklahoma State University-Main Campus Stillwater, OK	1,011
22	Grand Canyon University Phoenix, AZ	1,008
23	Iowa State University Ames, IA	993
24	Miami University-Oxford Oxford, OH	957
25	The University of Tennessee-Knoxville Knoxville, TN	933
26	Texas State University San Marcos, TX	924
27	Washington State University Pullman, WA	921
28	Georgia State University Atlanta, GA	882
29	University of Phoenix-Arizona Phoenix, AZ	866
30	Texas A & M University-College Station College Station, TX	861
31	Florida Atlantic University Boca Raton, FL	856
32	Auburn University Auburn, AL	852
33	University of Maryland-College Park College Park, MD	834
34	University of North Texas Denton, TX	828
35	University of Wisconsin-Madison Madison, WI	819
36	East Carolina University Greenville, NC	816
37	Baylor University Waco, TX	810
38	Grand Valley State University Allendale, MI	807
39	Ohio University-Main Campus Athens, OH	798
40	The University of Texas at San Antonio San Antonio, TX	777
41	University of Central Florida Orlando, FL	774
42	University of Wisconsin-Milwaukee Milwaukee, WI	774
43	Virginia Polytechnic Institute and State University Blacksburg, VA	771
44	Illinois State University Normal, IL	768
45	Michigan State University East Lansing, MI	765
46	University of Minnesota-Twin Cities Minneapolis, MN	756
47	Kansas State University Manhattan, KS	745
48	Temple University Philadelphia, PA	726
49	The University of Texas at Arlington Arlington, TX	722
50	Kennesaw State University Kennesaw, GA	711
51	University of Illinois Chicago Chicago, IL	699
52	University of North Carolina at Charlotte Charlotte, NC	693
53	University of Delaware Newark, DE	690
54	Northwestern University Evanston, IL	675
55	University of Washington-Seattle Campus Seattle, WA	672
56	Georgia Southern University Statesboro, GA	654
57	Louisiana State University and Agricultural & Mechanical College Baton Rouge, LA	636
58	University of Illinois Urbana-Champaign Champaign, IL	630
59	University of Florida Gainesville, FL	627
60	University of Wisconsin-Whitewater Whitewater, WI	624
61	Mississippi State University Mississippi State, MS	615
62	University of Massachusetts-Amherst Amherst, MA	612
63	Appalachian State University Boone, NC	612
64	University of Arizona Tucson, AZ	585
65	Full Sail University Winter Park, FL	582
66	Portland State University Portland, OR	576
67	Rutgers University-New Brunswick New Brunswick, NJ	564
68	University of Kansas Lawrence, KS	564
69	DePaul University Chicago, IL	558
70	Northern Arizona University Flagstaff, AZ	551
71	Wayne State University Detroit, MI	549
72	The University of Tampa Tampa, FL	549
73	University of Toledo Toledo, OH	549
74	University of Nebraska-Lincoln Lincoln, NE	543
75	University of Mississippi University, MS	543
76	University of Nevada-Reno Reno, NV	537
77	California State University-Northridge Northridge, CA	537
78	Miami Dade College Miami, FL	536
79	Saint Joseph's University Philadelphia, PA	525
80	Tulane University of Louisiana New Orleans, LA	522
81	Missouri State University-Springfield Springfield, MO	514
82	The University of Texas at Austin Austin, TX	513
83	James Madison University Harrisonburg, VA	510
84	The University of Texas at Dallas Richardson, TX	504
85	University of Pittsburgh-Pittsburgh Campus Pittsburgh, PA	501
86	Bryant University Smithfield, RI	495
87	Seton Hall University South Orange, NJ	480
88	University of Hawaii at Manoa Honolulu, HI	480
89	Kent State University at Kent Kent, OH	471
90	Drexel University Philadelphia, PA	468
91	University of Dayton Dayton, OH	465
92	West Virginia University Morgantown, WV	462
93	University of Miami Coral Gables, FL	456
94	Loyola Marymount University Los Angeles, CA	453
95	University of Utah Salt Lake City, UT	444
96	Fairfield University Fairfield, CT	441
97	University of Wisconsin-Eau Claire Eau Claire, WI	438
98	Elon University Elon, NC	432
99	Texas Christian University Fort Worth, TX	429
100	University of Nevada-Las Vegas Las Vegas, NV	423